43 chain strands plaited by hand
Medal #107Gold plated57€
Bracelet #211Threads, Golden metal / Turquoise, Gold69€
Bracelet #235Silver plated, Threads / Silver, Burgundy, Pink74€
Bracelet #90Threads, Golden metal / Cream, Blue45€
Earrings #201Gold plated75€
Bracelet #202Silver plated, Stainless steel69€
Changing the industry
When Alix decided to launch her jewelry line in 2014, with a focus for the “Made in France”, and with the aid of skilled artisans at reasonable prices, the challenge was more than fair.
She told herself:” what if I created a jewelry brand, 100% made in France, sold directly to consumers and exclusively online”
In a traditional distribution model, the production cost of a product is usually multiplied by seven or eight at the time of distribution.
Being available solely online, without middlemen, and without a physical store, the savings are obvious and allows for a lower price margin, and thus a product at lower retail price, made 100% in France, without any compromise on quality.