New collection

#108 bracelet

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#101 earrings

gold plated

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#104 medal

gold plated

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#58 bracelet

Hand embroidered

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#105 medal

Made In France

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New collection

#54 bracelet

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Changing the industry

Traditional
Design
Production 20€
Middlemen
Stores
Retail price
Alix B d’Anthenay
Design
Production 20€
Internet
Retail price

When Alix decided to launch her jewelry line in 2014, with a focus for the “Made in France”, and with the aid of skilled artisans at reasonable prices, the challenge was more than fair.

She told herself:” what if I created a jewelry brand, 100% made in France, sold directly to consumers and exclusively online”

In a traditional distribution model, the production cost of a product is usually multiplied by seven or eight at the time of distribution.

Being available solely online, without middlemen, and without a physical store, the savings are obvious and allows for a lower price margin, and thus a product at  lower retail price, made 100% in France, without any compromise on quality.

 

Et vive le
Made In France
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Dame de Pic
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